From Metrics to Decisions

From Metrics to Decisions

Every business runs on metrics. The problem isn't a shortage of data — it's that the relationships between metrics have always lived in someone's head, a spreadsheet, or a one-off analysis.

We are building Trace because we believe metrics should be computable, not just reportable. When you can model how your inputs connect to your outputs — and let software traverse those connections automatically — data stops being a bottleneck and starts being an operational engine.

That's what metric trees make possible. And that's what we've spent the last few years building.

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Founding Team

Our founding team has deep experience building data-centric organizations at Uber and Rent the Runway, and data products at Looker and Google. We're backed by Amplify and FirstMark — top-tier investors in the data and developer tools space.